The aim of this article is to present the phenomenon of plantation tourism in the US South. Many antebellum plantations in southern states have become tourism products. Due to the fact that the economy of that region was based on the labour of the enslaved, this form of plantation tourism should be classified as dark tourism. However, the narrative of slavery is not the only one presented at tourist plantations. Some of them choose to highlight other aspects of their heritage and history, such as the stories of past owners or the beauty of the property. An overview of the official websites of ten plantations from across the region shows dominant tendencies in the marketing of such objects. Two plantations, Boone Hall Plantation in South Carolina and Whitney Plantation in Louisiana, are described in more detail. As the former advertises as “America’s most photographed plantation” and the latter is a museum of slavery, the contrast between them is stark.